Openbox Marketing

SEO Services

Unlock your online potential and dominate search rankings with the right website design and our expert SEO services.

Local SEO

Local SEO is a valuable tool that increases your visibility online. It enables potential customers to find the products or services that you offer. And, the more visible your business is, the more chances you have to sell your products and services online.

White-label SEO

Unlock the potential of your business with our white-label SEO services. Leverage our expertise and seamless integration to deliver exceptional results to your clients while growing your brand as a trusted authority in the digital marketing space.

Strategic Website Design

Elevate your website’s performance and user experience with our SEO-driven design approach, seamlessly integrating keyword optimisation, responsive layouts, and intuitive navigation to attract organic traffic, engage visitors, and drive conversions.

Don't let SEO mistakes hinder your business's online success. Download our FREE guide today and unlock the strategies to optimise your visibility and avoid common pitfalls. Take charge and get your guide now!
5 biggest SEO mistakes

Accelerate Your Website in Search Engine Results

With our proven SEO strategies and meticulous optimisation techniques, we can propel your website forward, ensuring accelerated growth and increased visibility in search engine results.

Local SEO

Local SEO is a crucial digital marketing strategy that focuses on optimising your online presence to target customers within a specific geographic area. By utilising local SEO techniques, businesses can effectively reach local customers who are actively searching for products or services in their vicinity. This strategy involves optimising your website with location-specific keywords, creating localised content, and ensuring consistent business information across online directories and platforms. With local SEO, businesses can enhance their visibility in local search results, attract highly targeted traffic, and ultimately drive more foot traffic, phone calls, and online conversions. It is an invaluable tool for brick-and-mortar establishments, service-based businesses, and any organisation looking to establish a strong local presence and connect with their nearby customer base.

White-label SEO

White-label SEO is a powerful solution that allows digital marketing agencies to offer comprehensive search engine optimisation services under their own brand. With white-label SEO, agencies can leverage the expertise and resources of specialised SEO providers without the need to invest in building an in-house SEO team. This flexible and scalable approach empowers agencies to expand their service offerings, maintain client relationships, and deliver exceptional results without compromising their brand integrity. By seamlessly integrating white-label SEO services, agencies can confidently enhance their clients' online visibility, improve search rankings, drive organic traffic, and ultimately achieve their business goals. It's a win-win partnership that enables agencies to focus on their core competencies while delivering top-notch SEO solutions to their clients.

SEO Optimised Website Design

SEO-optimised website design is a strategic approach that combines visually appealing aesthetics with technical elements geared toward enhancing a website's search engine visibility. By incorporating SEO best practices into the design process, such as optimising page structure, implementing proper header tags, and ensuring fast loading times, businesses can improve their website's organic search rankings. Additionally, SEO-friendly design focuses on delivering a seamless user experience through intuitive navigation, mobile responsiveness, and engaging content. By prioritising both user experience and search engine requirements, businesses can create websites that attract and retain visitors, drive organic traffic, and ultimately achieve higher conversions and business success.

SEO Optimised Content

SEO-optimised content is a fundamental element of a successful digital marketing strategy. By crafting content that aligns with relevant keywords, businesses can increase their visibility in search engine results and attract targeted organic traffic. SEO-optimised content goes beyond keyword inclusion and focuses on providing valuable, informative, and engaging material that resonates with the target audience. It incorporates proper keyword placement, optimised meta tags, and well-structured headings to enhance search engine crawlers' understanding of the content. By creating SEO-optimised content, businesses can effectively reach their audience, establish industry authority, and drive meaningful organic traffic that converts into valuable leads or customers.

More Reasons Why You Should Work With Openbox Marketing

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Because We Focus on Results

For us, it’s all about adding value to your business or brand.  

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Because We'll Build You a Fully Customised Website

Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!

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Because We Are Specialists in SEO

Not many website designers are SEO specialists.  But we are!

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Because We Are Qualified in Website Design and SEO

Our accreditations from the eBusiness Institute in Australia include:

  • SEO Website Design & Content Marketing – CERTIFIED PRO
  • Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
  • Digital Marketing & SEO Audit – CERTIFIED PRO
  • Website Data Analytics & Reporting – CERTIFIED 
  • Webmaster Management & Website Security – CERTIFIED
eBusiness Institute Australia certificate in digital marketing
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You Are Helping Us Make a Difference

By doing business with Openbox Marketing, you are automatically doing some good in our world.

Would you like to start a project with us?

Some FAQ's About SEO

SEO, or Search Engine Optimisation, is optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance, authority, and credibility in the eyes of search engines like Google, Bing, and Yahoo. Here’s how SEO works:

Keyword Research: The first step in SEO is to identify relevant keywords and phrases that potential customers are searching for in search engines. Keyword research involves analysing search volume, competition, and user intent to target the most valuable keywords for the website.

On-Page Optimisation: On-page optimisation involves optimising various elements on the website to make it more search engine friendly and relevant to target keywords. This includes optimising meta tags (title tags, meta descriptions), headings, content, images, URLs, and internal links to improve the relevance and quality of the website’s pages for targeted keywords.

Off-Page Optimisation: Off-page optimisation refers to activities conducted outside of the website to improve its authority and credibility in the eyes of search engines. This includes building backlinks from reputable and relevant websites, social media engagement, influencer outreach, guest blogging, and online PR activities. Off-page optimisation helps increase the website’s authority and trustworthiness, improving its ranking in search engine results.

Technical SEO: Technical SEO involves optimising technical aspects of the website to improve its crawlability, indexing, and performance in search engines. This includes optimising website speed and performance, mobile-friendliness, site architecture, URL structure, sitemap, robots.txt file, canonical tags, schema markup, and addressing crawl errors and duplicate content issues.

Content Creation: Content creation is a pivotal aspect of SEO, as search engines prioritise high-quality, relevant, and engaging content in their rankings. Creating informative, valuable, and optimised content such as blog posts, articles, videos, infographics, and other formats is about more than just satisfying user intent and providing value to visitors. It’s about driving organic traffic. Content should be optimised for targeted keywords and structured in a way that is easy for search engines to understand and index, thereby boosting the website’s visibility and ranking.

User Experience (UX): User experience plays an important role in SEO, as search engines aim to deliver the best possible results to users. Websites with a positive user experience, including intuitive navigation, fast loading times, mobile responsiveness, and high-quality content, are more likely to rank higher in search engine results.

Analytics and Monitoring: SEO is not a one-time task, but an ongoing process that requires continuous monitoring and optimisation. Website owners rely on analytics tools such as Google Analytics and Google Search Console to track key metrics such as traffic, rankings, conversions, and user behaviour. This data is not just for reference, but for action. It helps identify areas for improvement and measure the effectiveness of SEO strategies and tactics, ensuring that the website’s visibility, relevance, and authority in search engine results are consistently improved over time.

Overall, SEO is a multifaceted process that involves optimising various aspects of a website to improve its visibility, relevance, and authority in search engine results. By implementing best practices and following search engine guidelines, website owners can increase organic traffic, attract more visitors, and achieve better results in search engine rankings over time.

Getting into SEO can be an exciting and rewarding career path, as it involves a combination of technical skills, analytical thinking, creativity, and continuous learning. Here are some steps to help you get started in SEO:

Learn the Basics: Start by learning the fundamentals of SEO, including how search engines work, the importance of keywords, on-page optimisation, off-page optimisation, technical SEO, and the role of content in SEO. Many online resources, including blogs, tutorials, courses, and ebooks, can help you understand the basics of SEO.

Gain Practical Experience: Practice what you learn by working on your website or blog or offering SEO services to friends, family, or small businesses. Experiment with different SEO techniques and strategies, track your results and learn from your successes and failures.

Take SEO Courses: Enroll in online SEO courses or certification programs to better understand SEO concepts and techniques. Many reputable platforms, including Moz, SEMrush, HubSpot, and Coursera, offer SEO courses taught by industry experts.

Stay Updated: SEO constantly evolves, with search engines updating their algorithms and guidelines. Follow SEO blogs, attend webinars and conferences, and participate in online communities such as forums and social media groups to stay updated on the latest trends, best practices, and industry news.

Build Your Skills: Develop a diverse skill set that includes technical SEO, content creation, keyword research, link building, analytics, and problem-solving. SEO requires a combination of technical expertise, analytical thinking, and creativity, so continually hone your skills in these areas.

Get Hands-On Experience: Gain practical experience by working on real-world SEO projects or internships. Look for opportunities to work with experienced SEO professionals, agencies, or companies that offer mentorship and training programs. Hands-on experience is invaluable for learning advanced SEO techniques and gaining insight into the industry.

Network and Collaborate: Network with other SEO professionals, attend industry events, join SEO communities, and collaborate with peers on projects and initiatives. Building relationships with other professionals in the SEO industry can provide valuable insights, support, and opportunities for career advancement.

Stay Curious and Keep Learning: SEO is a dynamic and ever-changing field, so it’s essential to stay curious, keep learning, and adapt to new developments and trends. Embrace a growth mindset, seek out new challenges, and never stop learning and improving your skills as an SEO professional.

By following these steps and investing time and effort into learning and gaining practical experience, you can embark on a rewarding career in SEO and position yourself for success in this exciting and fast-growing field.

Yes, SEO is worth it for many businesses and website owners for several reasons:

Increased Visibility and Traffic: SEO helps improve your website’s visibility in search engine results pages (SERPs), making it easier for potential customers to find you online. By optimising your website for relevant keywords and ranking higher in search results, you can attract more organic (non-paid) traffic to your website.

Higher Quality Traffic: Organic search traffic tends to be more targeted and higher quality than other traffic sources, such as paid advertising or social media. Users who find your website through search engines are actively looking for information, products, or services related to your business, making them more likely to convert into customers or leads.

Cost-Effective: While SEO requires time, effort, and resources, it can provide a high return on investment (ROI). Unlike paid advertising, which requires ongoing spending to maintain visibility, SEO can generate sustainable traffic and leads at a lower long-term cost.

Builds Trust and Credibility: Users perceive websites that rank higher in search results as more trustworthy and credible. By optimising your website for search engines and providing high-quality content, you can establish authority and credibility in your industry, which can help attract and retain customers over time.

Long-Term Strategy: SEO is a long-term strategy that can provide ongoing benefits and results. While it may take time to see significant improvements in rankings and traffic, the effects of SEO can be cumulative and long-lasting, providing sustainable growth for your business in the long run.

Competitive Advantage: A solid digital presence is essential for staying competitive online. By investing in SEO, you can stay ahead of competitors and ensure your website is visible and accessible to potential customers searching for products or services like yours.

Measurable Results: SEO provides quantifiable results and insights that allow you to track the performance of your website and SEO efforts over time. Tools such as Google Analytics and Google Search Console provide valuable data on website traffic, rankings, conversions, and user behaviour, allowing you to make informed decisions and optimise your SEO strategy for better results.

Overall, SEO is an essential investment for businesses and website owners who want to increase their online visibility, attract more targeted traffic, and grow their business over time. While it requires dedication, patience, and ongoing effort, the benefits of SEO can be significant and well worth the investment for many businesses. Contact Openbox Marketing today to see how we can help with your SEO strategy.

The time it takes for SEO to “kick in” and start showing noticeable results can vary widely depending on several factors, including the competitiveness of your industry, the quality of your website and content, the effectiveness of your SEO strategies, and the algorithms and updates of search engines like Google. Here are some general timelines and factors to consider:

Initial Optimisation Phase (0-3 months): In the initial phase of SEO, you’ll focus on optimising your website for search engines by conducting keyword research, optimising on-page elements (such as titles, meta descriptions, headings, and content), improving site speed and user experience, fixing technical issues, and setting up tracking and analytics. During this phase, you may see minor improvements in rankings and traffic, but significant results typically take longer to achieve.

Content Creation and Promotion (3-6 months): Content creation and promotion are essential aspects of SEO that can help improve your website’s relevance, authority, and visibility in search results. By creating high-quality, informative, and engaging content that targets relevant keywords and addresses the needs of your target audience, you can attract more organic traffic and build backlinks from reputable websites. This phase may take several months to gain traction and show significant results.

Building Authority and Trust (6-12 months): Building authority and trust with search engines takes time and consistent effort. You can improve your website’s credibility and authority over time by continuing to produce valuable content, building high-quality backlinks, engaging with your audience on social media, and establishing relationships with influencers and industry leaders. It may take six months to a year or more to see significant improvements in rankings and traffic from these efforts.

Ongoing Optimisation and Maintenance (12+ months): SEO is a dynamic process that requires continuous optimisation, monitoring, and adaptation. It’s not about achieving a one-time success but consistently refining your strategies, updating your content, building new backlinks, and staying informed about new developments in the field. With this proactive approach, you can take charge of your website’s performance and maintain or increase your rankings and traffic over time.

It’s important to note that SEO is not a one-time project or quick fix but rather a long-term investment that requires patience, dedication, and ongoing effort. While you may start to see some improvements in rankings and traffic within a few months, significant results typically take six months to a year or more to achieve. With the right strategies and consistent effort, your website’s visibility and traffic will improve, regardless of the competitiveness of your industry. Contact Openbox Marketing to find out how we can improve your website’s organic rankings.

Locations We Cover in New Zealand

web design Queenstown


If your business is struggling to be found in Queenstown, you need our help

Auckland skyline from a web design agency in Auckland


Even in a competitive market, we can still get an Auckland business to rank well

Web design Wellington


If your business is struggling to be found in Queenstown, you need our help

web design Dunedin


Dominate search results in Dunedin; it's not as hard as you think