If you have a small or medium-sized business, our local SEO team can help you design, implement, and periodically review your local SEO strategy to attract and retain more customers.
We specialise in crafting websites that elevate your customer’s overall user experience. Our designs adhere to industry best practices, ensuring a clean and uncluttered interface, optimising lead generation and conversion, and seamlessly translating into increased sales.
Unlock the power of Local SEO, a valuable tool that amplifies your online visibility, enabling potential customers to discover the products or services you offer effortlessly. Enhancing your business’s visibility maximises opportunities to effectively sell your products and services in the vast online marketplace.
Unleash the untapped potential of your business through our white-label SEO services. Harness our expertise and effortless integration to deliver outstanding results to your clients while cultivating your brand as a revered industry leader in digital marketing.
What is Local SEO, and Why is it Important?
Statistics published in 2019 indicated that “46% of all searches on Google are seeking local information“. These searches enable Internet users to find the products or services they need in their area or close by. So if you have a small or medium bricks-and-mortar business that customers can reach within a 10 to 20 minutes drive, you need to define, implement and constantly improve your local SEO strategy to gain more customers.
Known also as “the Holy Grail of small and medium businesses’ top ranking in Google search results“, local SEO or “local Search Engine Optimisation” is a valuable tool that increases your business’ visibility with local users.
How Does Local SEO Work?
When users search on the Internet, including a local keyword or a local keyword phrasing, they obtain a local search ranking. The most popular search engine worldwide with a 74.54% market share, Google returns a list of sites that match the search. The ranking of these sites is done by using more than 200 factors. According to local SEO specialists, you can do many things to influence this ranking by working on your local SEO strategy, tactics, and techniques.
What Types of Businesses Need Local SEO?
All businesses that have brick-and-mortar locations that customers can visit in their local area, for example, doctors’ offices, bars, dentists, hair salons, grocery stores, etc.;
All professionals that travel to their customers’ locations, such as electricians, florists, locksmiths, plumbers, etc. – are known as “Service Area Businesses” (SAB).
What is a Google Business Listing (Google My Business), and How Can it Help Your Local Business Grow?
“Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.” (Google)
A Google My Business listing is seen as a vital part of local SEO and can appear in different places when a user performs a local search on the Internet.
When typing a brand or a business name and a location, Google Local Pack or Google Local Finder listing, for example, displays a map. The top 3 businesses matching the user’s search are displayed at the top of this map, meaning that these three businesses are more likely to close a sale than the businesses listed on the following positions of the map.
A survey released in 2021 has named Google My Business (or Google Business Profile) the number one local ranking factor, meaning it “has the most impact on where your business appears in results for local business searches“.
So if your business is not already listed on GMB, you should get on it right away, as this is how your business can rank higher in local search results.
Why Should You Care About Local SEO?
Research indicates that between 2018 and 2019, mobile searches for the terms “where to buy” + “near me” have increased by more than 200%. This increase represents a massive opportunity for you to grow your business. The more visible your business is through an efficient local SEO strategy, the more chances you increase your customer base.
Can I Develop an SEO Strategy For My Business?
In brief, the answer is “yes” IF local SEO and all that it entails is your area of expertise. Designing and implementing high-quality local SEO strategies requires a professional, experienced, and dedicated team investing time, knowledge, skills, and effort in doing it right, with visible results.
If local SEO and digital marketing are not your areas of expertise, we recommend asking a professional agency for help. An agency will create a partnership with you to design the best local SEO strategy and tools possible.
Our Local SEO Services Include:
Here are a few of the techniques we use to improve your local SEO:
We register your company in Google My Business listing. This listing is displayed when an Internet user seeks your company details or uses relevant local keywords for his search on Google.
We list your business also on other business resources such as general or local business directories. This way, your website will appear more often in search results, and your chances of gaining more customers increase.
We deliver on-page and off-page SEO. On-page SEO refers to actions we conduct directly on your website to increase its online presence and visibility, whilst off-page SEO includes actions such as publishing guest posts on your website.
We create unique, valuable, informative or engaging content for your website. High-quality, engaging and interesting content establishes your business as a trustworthy provider inside your local community and surrounding area. After all, you are not competing with multi-million dollar corporations, but with local businesses just like yours, so your content needs to be adapted to your target audience.
We ask for reviews from your customers, and we use them as a successful tool for optimising your local SEO strategy.
We create a solid local SEO optimised, beautifully designed and mobile-friendly website for your business. Since your website is your online business card, it’s essential that it builds and not breaks your business.
- we deliver customised solutions, and the success of the local SEO strategies we design and implement is quantifiable
- we use the experience and expertise gained over the years with the same commitment and excitement for each project
- we value the skills and commitment of a team of local SEO specialists
- we are constantly looking for ways to improve: we keep up with the latest technologies developments, trends, and innovation
Contact us to start working on your local SEO strategy today!
What People Are Saying About Openbox Marketing
Take a Look at Some of Our Google Reviews
Boost Your Business Online
Do you need a new website that is mobile friendly? Maybe you need online ordering for your shop or restaurant? Or perhaps a website that is better designed to attract more customers?
More Reasons Why You Should Work With Openbox Marketing
Because We Focus on Results
For us, it’s all about adding value to your business or brand.
Because We'll Build You a Fully Customised Website
Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!
Because We Are Specialists in SEO
Not many website designers are SEO specialists. But we are!
Because We Are Qualified in Website Design and SEO
Our accreditations from the eBusiness Institute in Australia include:
- SEO Website Design & Content Marketing – CERTIFIED PRO
- Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
- Digital Marketing & SEO Audit – CERTIFIED PRO
- Website Data Analytics & Reporting – CERTIFIED
- Webmaster Management & Website Security – CERTIFIED
You Are Helping Us Make a Difference
By doing business with Openbox Marketing you are automatically doing some good in our world. For every new client, we provide a month of educational support to a disadvantaged child in New Zealand, and for every website build we complete for a client, we provide 5 nourishing meals to a child in need in New Zealand.
Would you like to start a project with us?
Some Of Our Latest Website Designs
The Childrens Corner
Locations We Cover
Even in such a competitive place, we can still get an Auckland business to rank well.
With our local SEO help, your Wellington business can out rank your competitors.