Local SEO

If you have a small or medium-sized business, our local SEO team can help you design, implement, and periodically review your local SEO strategy to attract and retain more customers.

WEB DESIGN

Need a great looking website without breaking the bank?

eCOMMERCE

Need an affordable shopping website with secure online payment?

LOCAL SEO

Get your business ranking higher with a Google business listing.

What is local SEO, and why is it important?

Statistics published in 2019 indicated that “46% of all searches on Google are seeking local information“. These searches enable Internet users to find the products or services they need in their area or close by. So if you have a small or medium bricks-and-mortar business that customers can reach within a 10 to 20 minutes drive, you need to define, implement and constantly improve your local SEO strategy to gain more customers.

Known also as “the Holy Grail of small and medium businesses’ top ranking in Google search results“, local SEO or “local Search Engine Optimisation” is a valuable tool that increases your business’ visibility with local users.

How does local SEO work?

When users search on the Internet, including a local keyword or a local keyword phrasing, they obtain a local search ranking. The most popular search engine worldwide with a 74.54% market share, Google returns a list of sites that match the search. The ranking of these sites is done by using more than 200 factors. According to local SEO specialists, you can do many things to influence this ranking by working on your local SEO strategy, tactics, and techniques.

What types of businesses need local SEO?

all businesses that have brick-and-mortar locations which customers can visit in their local area, for example, doctors’ offices, bars, dentists, hair salons, grocery stores, etc.;
All professionals that travel to their customers’ locations, such as electricians, florists, locksmiths, plumbers, etc. – are known as “Service Area Businesses” (SAB).

What is Google Business Listing (Google My Business), and how can it help your local business grow?

“Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.” (Google)

A Google My Business listing is seen as a vital part of local SEO and can appear in different places when a user performs a local search on the Internet.

When typing a brand or a business name and a location, Google Local Pack or Google Local Finder listing, for example, displays a map. The top 3 businesses matching the user’s search are displayed at the top of this map, meaning that these three businesses are more likely to close a sale than the businesses listed on the following positions of the map.

A survey released in 2021 has named Google My Business (or Google Business Profile) the number one local ranking factor, meaning it “has the most impact on where your business appears in results for local business searches“.

So if your business is not already listed on GMB, you should get on it right away, as this is how your business can rank higher in local search results.

Why should you care about Local SEO?

A research review indicates that between 2018 and 2019, mobile searches for terms “where to buy” + “near me” have increased by more than 200%. This increase represents a massive opportunity for you to grow your business. The more visible your business is through an efficient local SEO strategy, the more chances you increase your customer base.

Can I develop the local SEO for my business?

In brief, the answer is "yes" IF local SEO and all that it entails is your area of expertise. Designing and implementing high-quality local SEO strategies requires a professional, experienced and dedicated team investing time, knowledge, skills and effort in doing it right, with visible results. If local SEO and digital marketing are not your areas of expertise, we recommend asking for a professional agency's help. The agency will create a partnership with you to design the best local SEO strategy and tools possible.

Our Local SEO services include:

Here are a few of the techniques we use to improve your local SEO:

Google My Business

We register your company in Google My Business listing. This listing is displayed when an Internet user seeks your company details or uses relevant local keywords for his search on Google.

Citations

We list your business also on other business resources such as general or local business directories. This way, your website will appear more often in search results, and your chances of gaining more customers increase.

Customer Reviews

We ask for reviews from your customers, and we use them as a successful tool for optimising your local SEO strategy.

Web Design

We create a solid local SEO optimised, beautifully designed and mobile-friendly website for your business. Since your website is your online business card, it’s essential that it builds and not breaks your business.

On-page SEO

We deliver on-page and off-page SEO. On-page SEO refers to actions we conduct directly on your website to increase its online presence and visibility, whilst off-page SEO includes actions such as publishing guest posts on your website.

Content

We create unique, valuable, informative or engaging content for your website. High-quality, engaging and interesting content establishes your business as a trustworthy provider inside your local community and surrounding area. After all, you are not competing with multi-million dollar corporations, but with local businesses just like yours, so your content needs to be adapted to your target audience.

Moreover:

we deliver customised solutions, and the success of the local SEO strategies we design and implement is quantifiable.
we use the experience and expertise gained over the years with the same commitment and excitement for each project.
we value the skills and commitment of a team of local SEO specialists that work with us remotely. Having no bricks-and-mortar office, we keep our expenses low, and we pass the cost savings to you!
we are constantly looking for ways for improvement: we keep up with the latest technologies developments, trends and innovation.

Contact us to start working on your local SEO strategy today!

Small Powerful Team

Having no big office or staff onsite keeps our overheads low, enabling us to pass the savings onto you.

Meet Janet on the left and Sandra on the right.

"Here's what TW Wines said about our work..."

TW Wines engaged with Openbox Marketing to totally rebuild our website, and what a great job these guys did, not only revamped the whole look but also made the site mobile friendly. They also introduced online product payment, which has made a huge difference to the amount of sales that come through the website. Sandra and the team were so easy to deal with, and nothing was ever a problem.

Paul Tietjen

Co-owner of TW Wines

Would you like to start a project with us?

Why Choose Us?

We have a few good reasons why you should …

Because we focus on results

For us, it’s all about adding value to your business or brand.

Because we are easy to work with

We take our client work seriously, but not ourselves.

Because you'll deal with us directly

Either Sandra or Janet will take your call or answer your email personally. Then we’ll communicate with you directly throughout your project.

Because we'll build you a fully customised website

Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!

Because we are specialists in SEO

Not many website designers are SEO specialists. But we are!

Because we don't cost the earth

We are not a big agency and we know you want to keep costs down.

Because we are qualified

Our accreditations from the eBusiness Institute in Australia include:

SEO Website Design & Content Marketing – CERTIFIED PRO
Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
Digital Marketing & SEO Audit – CERTIFIED PRO
Website Data Analytics & Reporting – CERTIFIED
Webmaster Management & Website Security – CERTIFIED