If you have a small or medium-sized local Queenstown business, our local SEO Queenstown team can help you design, implement, and periodically review your local SEO strategy to attract and retain more customers.
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Harness the power of SEO to unlock a world of opportunities, as our expert team employs cutting-edge strategies and techniques to boost your website’s performance, attract targeted leads, and maximize your online presence for long-term success.
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Local SEO or “local Search Engine Optimisation” has become one of the most valuable tools for company owners who want to promote and grow their local business.
But what is local SEO? In brief, local SEO is a set of strategies and actions performed with the objective of improving visibility on Google. That means your business will be found quicker by users who search the type of product or service you provide within their area. Local searches carried on mobile devices have increased between 2018 and 2018 by more than 200% compared to previous years, impacting the way customers find what they need and, subsequently, the revenues of local companies.
What Types of Businesses Need Local SEO?
Local SEO is needed by:
All businesses with a bricks-and-mortar location, whether it’s a bar, a doctor or a dentist’s office, a hair salon, or a grocery store;
All businesses that provide a service to a customer’s location (also known as “Service Area Businesses” (SAB)). Here we can include everybody from a plumber or a florist to a locksmith or an electrician.
How Can You Make Your Business More Visible?
In the digital times we live, the more customers that know about your business, the more chances you have in selling and growing your business. To be found by these potential clients, you need to put your business on the “near me” map of top-ranking results. How does that work?
Firstly, by making sure your business meets the “geographically relevant” criteria so that Google and other search engines can display it in the local search results.
Secondly, implement a series of measures to place your business higher in these results.
How to Make Your Business "Geographically Relevant" to Attract (more) Local Customers
Google, just like other search engines, uses specific sets of items to determine if your local business is geographically relevant or not to Internet users seeking a “near me” product or service. These criteria define how local businesses from various segments are displayed in search results. To be as high as possible in this list of search results, you first need to have your business in the Google Business Listing (also known as Google My Business or, as of November 2021, Google Business Profile).
What is a Google Business Listing (Google My Business), and Why Should You List Your Business There?
Google My Business (GMB) is a tool businesses can use to manage their online presence across Google, including Search and Maps.
A vital element of local SEO, including local SEO in locations such as Queenstown, is a Google My Business (GMB) listing that enables you to check and modify your business information so it accurately tells your story to your potential clients.
Google Local Pack or Google Local Finder is a list of businesses displayed when a user performs a local search from a device. When typing a brand or business name and a location (for example, Queenstown), the user is shown a map on his desktop or smartphone. The top 3 businesses matching the user’s search are displayed first on this map, which means that these three businesses will close a sale more often than the others that the user can see by expanding the map’s window.
Need more reasons for listing your business on GMB? Here is one more: according to a survey released in 2021, Google My Business (or Google Business Profile) is the number one local ranking factor. Meaning it “has the most impact on where your business appears in results for local business searches”.
How Can Your Business Rank Higher in Local Search Engine Results?
You already know it: the higher your business is displayed in the pages containing search results, the more likely it is to be found by more potential customers.
Make Your Business Stand Out With Our Local SEO Queenstown Team
If your business is not ranking where you want it in Google search results or if you are not getting the sales you think you should from your online presence, contact us!
Our team of SEO specialists will define a local SEO strategy customised to your business profile and needs, helping you increase your sales. We use clear and concise communication, so you understand precisely what we are doing to develop your online visibility.
Contact us to start working on your local SEO strategy today!
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Do you need a new website that is mobile friendly? Maybe you need online ordering for your shop or restaurant? Or perhaps a website that is better designed to attract more customers?
More Reasons Why You Should Work With Openbox Marketing
Because We Focus on Results
For us, it’s all about adding value to your business or brand.
Because We'll Build You a Fully Customised Website
Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!
Because We Are Specialists in SEO
Not many website designers are SEO specialists. But we are!
Because We Are Qualified in Website Design and SEO
Our accreditations from the eBusiness Institute in Australia include:
- SEO Website Design & Content Marketing – CERTIFIED PRO
- Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
- Digital Marketing & SEO Audit – CERTIFIED PRO
- Website Data Analytics & Reporting – CERTIFIED
- Webmaster Management & Website Security – CERTIFIED
You Are Helping Us Make a Difference
By doing business with Openbox Marketing you are automatically doing some good in our world. For every new client, we provide a month of educational support to a disadvantaged child in New Zealand, and for every website build we complete for a client, we provide 5 nourishing meals to a child in need in New Zealand.
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Even in such a competitive place, we can still get an Auckland business to rank well.
With our local SEO help, your Wellington business can out rank your competitors.