SEO Dunedin

If you have a small or medium-sized business, our local SEO Dunedin team can help you design, implement, and periodically review your local SEO strategy to attract and retain more customers.

What is SEO, and why is it important?

To improve or consolidate their online visibility, most companies use SEO. SEO or Search Engine Optimisation is a critical component of a digital marketing strategy that enables companies and their brands to gain credibility, reputation and trust in the relationship with their potential and actual customers. If you own a small or medium-sized business, investing in SEO is crucial for increasing your sales. Our SEO Dunedin team can help you design, implement, or update your SEO strategy to achieve this objective.

How does SEO work?

Simply put, search engines like Google use automated robots called “spiders” to collect all kinds of information about the websites available on the World Wide Web and its pages. The data collected ranges from page loading speed to title tags with many elements in between. Google, for example, uses more than 200 factors to rank pages displayed as results when a search on the Internet is conducted.

Understanding these factors and how they work enables you to take appropriate measures to audit your website, improve the quality of its content, and perform other specific SEO actions that will get your site to the top of search results. A specialised agency like our SEO Dunedin team not only understands these factors but has the knowledge, skills and experience to turn this goal into a reality! 

What is White Hat SEO?

If you have heard this term and wonder what it means, White Hat SEO represents a set of strategies that target a human audience and not the algorithms used by search engines for ranking websites. Also known as ethical SEO, most SEO experts consider white Hat SEO a long-term investment in designing, developing, and updating a website. This kind of website will incorporate SEO tactics that provide users with a high quality navigating experience. Although in some cases, it may take longer to see the site rising in search results ranking (compared to Black Hat SEO), this rise will be a long-term one.

What is Black Hat SEO?

Black Hat SEO describes shortcuts and tactics designed to obtain a higher ranking in search results by breaking search engine rules. Black Hat SEO targets search engines and not how humans interact with a website as White Hat SEO does. This type of SEO is used by people who want to cheat the search engines rankings. Looking for a fast fix or short-term advantages, Black Hat SEO can draw the banning of the website using this type of technique or its penalisation in the rankings of the search engines.

What benefits can SEO bring to your business?

From understanding the consumers’ intentions to understanding the shifts in the market, SEO tells your business what customers want and need.

Among the specific benefits we find:

Search Engine Optimisation provides measurable results

A properly implemented, adapted to the business’ profile and needs a SEO strategy can monitor the changes in rankings and measure your business’ website traffic and conversions. For example, based on the pages that an Internet user has visited while accessing your website and the keywords they used to search particular items, you can update specific SEO tactics to improve your overall SEO.

SEO increases a business or a brand's credibility

Both search engines and Internet users usually consider a high-ranking website trustworthy and high-quality, increasing the business’s credibility or the brand promoted by that website. The higher your website ranks in search results, the more credibility it gains and the more customers it attracts.

It promotes content marketing

The quality of the content on your site and the SEO strategy work together hand in hand. Useful, engaging, catchy, interesting and most of all, original content posted on your site (text, images and videos included) will enable your website (and subsequently your business) to be displayed higher in the search results listing. To make this happen, two of the essential things are writing and posting high-quality content for your site, optimising with relevant keywords for search results, and updating this content regularly, since freshness also matters as far as ranking factors are concerned.

It provides you with a competitive advantage

Knowing who your main competitors are is one of the first and foremost tasks you should concentrate on, whether you run a local or a nationwide business.

The profile for each of these competitors should also include information about their online visibility and the online marketing tools they use to attract customers. 

According to an analysis published in 2019 by Backlinko, “the #1 organic result is 10x more likely to receive a click than a page in #10 spot“. This means that you need to properly invest in SEO to outrank your competitors and gain (more) market share.

Why choose Openbox Marketing for your SEO Dunedin strategy?

Providing high-quality SEO to a business means having a professional, experienced, dedicated team designing, implementing and regularly updating the SEO strategy of that business.

Our SEO Dunedin team of specialists can:

  • Audit your website and define clear actions and timelines for ensuring it is beautifully designed, mobile responsive, SEO optimised, easy to navigate and updated to the latest technologies.
  • Optimise your website’s content and keywords.
  • Deliver both on-page and off-page SEO.
  • Conduct other SEO specific actions to increase your online visibility and page result ranking.

In all the communication with our customers, we use clear terminology to provide realistic timelines and regular updates on the process.

Contact our SEO Dunedin team to start working on your SEO strategy today!

Small Powerful Team

Having no big office or staff onsite keeps our overheads low, enabling us to pass the savings onto you.

Meet Janet on the left and Sandra on the right.

Massive Advantage

By utilizing qualified staff from around the world.

Super Quick

Your website can be fully renovated or built in a week.

Excellent Support

We're just a phone call or email away.

"Here's what TW Wines said about our work..."

TW Wines engaged with Openbox Marketing to totally rebuild our website, and what a great job these guys did, not only revamped the whole look but also made the site mobile friendly. They also introduced online product payment, which has made a huge difference to the amount of sales that come through the website. Sandra and the team were so easy to deal with, and nothing was ever a problem.

Paul Tietjen

Co-owner of TW Wines

Would you like to start a project with us?

Why Choose Us?

We have a few good reasons why you should …

For us, it’s all about adding value to your business or brand.  

We take our client work seriously, but not ourselves. 

Either Sandra or Janet will take your call or answer your email personally.  Then we’ll communicate with you directly throughout your project.

Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!

Not many website designers are SEO specialists.  But we are!

We are not a big agency and we know you want to keep costs down.

Our accreditations from the eBusiness Institute in Australia include:

  • SEO Website Design & Content Marketing – CERTIFIED PRO
  • Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
  • Digital Marketing & SEO Audit – CERTIFIED PRO
  • Website Data Analytics & Reporting – CERTIFIED 
  • Webmaster Management & Website Security – CERTIFIED

Here's our newest website projects

New Website Build - TW Wines

TW Wines

New Website Build - Roxburgh Cottages

Roxburgh Cottages

New Website Build - Freewalks NZ

Freewalks NZ

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