eCommerce SEO

If you have a small or medium-sized eCommerce business, it’s essential to have your website visible, eCommerce SEO optimised and featuring all the elements that can ensure a high position in search results.


Need a great looking website without breaking the bank?


Need an affordable shopping website with secure online payment?


Get your business ranking higher with a Google business listing.

e-Commerce SEO is the key to growing your online store!

In 2021, 2.14 billion people shopped online, an increase of 4.4 per cent compared to 2020.

With more than one in every four people on the planet looking for products they need on the Internet, it’s safe to say that the rising trend of online shopping will also continue in the following years. 

These figures are a clear indicator that your e-Commerce website needs to stand out in the world of www, so that more customers find it through Google, increasing your business’ chances to sell your products. But an optimised e-Commerce website is not enough since e-Commerce is becoming more and more competitive as various industries expand. That’s where e-Commerce SEO comes into play: for your site to drive increased traffic and improve your chances of conversions, you need to understand what it is and how it works.

What is e-Commerce SEO, and how does it work?

e-Commerce Search Engine Optimisation is a set of tactics and strategies designed to make your online store more visible in the search engine results pages (SERPs). When people search for products like those you are selling, your online shop must rank as high as possible in SERPs, drawing in more traffic which can turn into sales.

e-Commerce SEO usually involves optimising your website and everything it contains or is related to it: headlines, product descriptions, metadata, internal link structure, navigation user experience.

Designing and implementing an effective e-Commerce SEO strategy can take time, but the results in the long term are indeed worthwhile. Whether your online store sells a few products or a few hundred, a properly designed and implemented strategy will bring your products in front of customers looking to buy.

Why should you care about e-Commerce SEO?

First things first: you have a business and an online sales website. The main questions are: is your online store visible? Can Internet users find it easily? Does it rank at the top of search results?

Ranking high in SERPs enable Internet users looking for products like yours to find price quotations, tips, reviews and other information that influence their buying decision. With a proper e-Commerce SEO, you build a solid way to reach your customers without investing money in paid ads. It also grants you access to areas of the market that would not have found your business otherwise. Meaning it’s essential to have your website visible, SEO optimised and featuring all the elements that can ensure a high position in search results.

An online shop focused on e-Commerce SEO will help you increase your organic traffic. It will also provide you with a way to build a reputation as a trustworthy seller with your potential and actual customers.

How do I use e-Commerce SEO to make my online shop more visible and gain more sales?

You can do many things to improve your online shop’s visibility through this type of SEO, and assessing the current status of your website and SEO is at the top of the list. Check your organic and local SEO, your product pages, the speed of your site, the content on your website, the user’s experience, your site’s checkout performance, your Calls to Action. Conduct a competitive analysis by researching the marketing tactics of your main competitors and their e-Commerce strategy.

Can I develop and implement e-Commerce SEO for my own business?

In brief, the answer is “yes” IF e-Commerce SEO and all that it entails is your area of expertise. Designing, implementing, and updating a consistent strategy requires a professional, experienced, dedicated team investing time, knowledge, skills, and effort in doing it right, with visible results. If this is not your area of expertise, ask for a professional agency’s help. They will create a partnership with you to define the best e-Commerce SEO strategy and tools possible.

Why choose Openbox Marketing for your e-Commerce SEO?

Simply put, because we are great at this. We put all the experience, energy and expertise we have in the service of delivering fit-to-your-business solutions that will make your business more visible, easier to find by potential customers and hence more profitable.

Our eCommerce SEO services include:

Website design

Build from scratch a website that makes your business stand out in the crowd and generate more sales. Mobile-responsive, easy navigation, beautiful design, modern, catchy layout, fast working, e-Commerce SEO optimised website has all the attributes to attract and retain more visitors and turn them into buying customers. Your online store must also provide a simple, mobile-friendly, secure and quick checkout to increase the number of completed purchases, with invoices being sent automatically to your customers.

Optimised product pages

We use relevant product titles and descriptions to attract customers and keep them engaged with your shop. We use e-Commerce best practices while highlighting your enthusiasm for your products to encourage visitors to buy these products. We include products reviews and testimonials of satisfied customers to influence the buying decision of new visitors to your site.

SEO Audit

Audit your site’s content and take proper measures – your online store website must meet several criteria for being easy to find, easy to navigate, and attracting more customers looking to buy products like those you are selling. This includes the loading speed of your site, a crucial element in retaining the customers that land your page and an essential component of search engine ranking. We take a close look at the videos, images and text on your site, and we optimise them to make the site load faster. We also research relevant keywords and update them on your website; we add metadata, delete or replace duplicated content, and check the relevance of the links and titles on your site. We make sure your Calls to Action are motivating and have a catchy design and layout to make it easier for your customers to buy.

Efficient on-page SEO

SEO optimisation is one of the critical strategies in drawing more customers, and we make sure the SEO strategy we define generates visible quantifiable results.

Trust Openbox Marketing for your eCommerce SEO needs

Contact us today for more details on the e-Commerce SEO services we provide. A team of specialists is ready to begin working on your e-Commerce SEO strategy so that your online shop gets more traffic and more sales.

Start growing your online business today!

Small Powerful Team

Having no big office or staff onsite keeps our overheads low, enabling us to pass the savings onto you.

Meet Janet on the left and Sandra on the right.

Massive Advantage

By utilizing qualified staff from around the world.

Super Quick

Your website can be fully renovated or built in a week.

Excellent Support

We're just a phone call or email away.

"Here's what TW Wines said about our work..."

TW Wines engaged with Openbox Marketing to totally rebuild our website, and what a great job these guys did, not only revamped the whole look but also made the site mobile friendly. They also introduced online product payment, which has made a huge difference to the amount of sales that come through the website. Sandra and the team were so easy to deal with, and nothing was ever a problem.

Paul Tietjen

Co-owner of TW Wines

Would you like to start an eCommerce SEO Project with us?

Why Choose Us?

We have a few good reasons why you should …

For us, it’s all about adding value to your business or brand.  

We take our client work seriously, but not ourselves. 

Either Sandra or Janet will take your call or answer your email personally.  Then we’ll communicate with you directly throughout your project.

Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!

Not many website designers are SEO specialists.  But we are!

We are not a big agency and we know you want to keep costs down.

Our accreditations from the eBusiness Institute in Australia include:

  • SEO Website Design & Content Marketing – CERTIFIED PRO
  • Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
  • Digital Marketing & SEO Audit – CERTIFIED PRO
  • Website Data Analytics & Reporting – CERTIFIED 
  • Webmaster Management & Website Security – CERTIFIED

Here's our newest website projects

New Website Build - TW Wines

TW Wines

New Website Build - Roxburgh Cottages

Roxburgh Cottages

New Website Build - Freewalks NZ

Freewalks NZ

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