eCommerce SEO Agency Wellington

If you have a small or medium-sized eCommerce business, it’s essential to have your website visible, SEO optimised and featuring all the elements that can ensure a high position in search results.  Contact our eCommerce SEO Agency Wellington team to transport your business up those search engine rankings.

Why is SEO essential to eCommerce?

In 2019, an estimated 93.5% of global Internet users had purchased products online.

In every corner of the world, online shops are using all the promoting tools they have to be easily found by potential customers who navigate online searching for products or services they need. And one of the most effective tools in the competition for visibility is eCommerce SEO. eCommerce SEO enables online stores to draw more traffic, visitors, customers, and ultimately more sales. 

Suppose you have a business that sells products online. In that case, you need a consistent, optimised eCommerce strategy to stay ahead of your competition, a strategy that our eCommerce SEO Agency Wellington team can deliver.

What is eCommerce SEO?

eCommerce SEO is a set of techniques and actions linked to a consistent strategy that makes your online store more visible in the Search Engine Results Pages (SERPs). Ranking high in these search results ensures that your business’ website is the first or among the first an Internet user sees when looking for a product or service like the ones you are selling. Being highly ranked increases the chances for these users to turn into customers that buy from you.

eCommerce SEO strategy involves several elements or actions such as:

  • having a website that stands out
  • providing a high-quality navigation experience for users
  • Optimising your headlines
  • product descriptions
  • metadata
  • publishing regular and relevant content in the sections of your website.

Why does eCommerce SEO matter?

Many Internet users conduct Google searches looking for information, reviews, tips, comparisons and other information they see as relevant to help them make an informed buying decision. A search initiated by a user generates a list of results that Google and other search engines rank based on several algorithms. The algorithms used by Google, for example, are secret and changed periodically. Even so, eCommerce SEO experts have defined several confirmed methods that online stores can use for ranking high in these search results.

Ranking highly enables users to find your store if it ranks among the top results returned by Google to a search query. An efficient eCommerce SEO can drive hundreds of users to your website with the potential of turning them into buying customers. And eCommerce SEO Services provided by a specialised company can increase the number of users that land your website.

Even if some customers don’t choose your products for their first purchase, the ones of a competitor, ranking high in SERPs is still essential. That’s because your shop being there, among the top search results, causes the Internet users to register it, subconsciously, as an alternative option. So it’s very likely for those customers to choose your products the first time your competitor does not meet their expectations.

How can eCommerce SEO be used to make your online shop more visible?

Prioritise the pages of your website

Analyse which pages of your site get the most traffic and focus on improving them. Optimise the products that are more important or profitable to your business to make sure your website visitors will see those products first when landing your website.

Define a workflow to ensure you go through the essential “checklist”.

Since eCommerce SEO has many specific requirements, you need to list all the elements you need to go through and optimise, such as keywords, metadata, images names and alternate attributes, etc.

Check your main competitors

To stay ahead of your competition; you need to know this competition thoroughly. Checking their eCommerce strategy and efforts can help you improve your strategy and efforts.

Our eCommerce SEO Agency Wellington team can help your online shop to grow!

Contact us if you have no idea where to start designing or optimising your eCommerce SEO strategy!

We make sure your online shop is present and is highly visible in the universe of www by:

Website design

We create a high-quality website to increase your online sales. The websites we deliver are easy to find and pleasant to navigate, appealing to customers and responsive, beautifully designed and smooth running.

Page speed

Making sure your existing website loads fast. Page speed is an essential element for not losing users who might go to a competitor’s site if your website is loading slowly and also for rankings displayed by search engines in SERPs

Responsive design

Ensuring the mobile version of your site is as responsive as possible so that customers don’t bounce because of a malfunctioning mobile site. The mobile responsiveness is vital also because Google uses it by indexing only mobile-optimised sites

Content creation

Creating relevant, informative and engaging content for your site. High-quality content is also essential for search engine visibility. High-quality content builds your reputation as an informed and experienced seller for your visitors who, in time, can turn into buying customers thanks to the content on your site. Our eCommerce SEO Agency Wellington team delivers content that helps your online shop stay ahead of the competition

On-page and off-page SEO

Performing thorough and efficient on-page SEO: we conduct relevant keywords research, and we make sure these keywords are included in your website; we take a look and optimise everything from product titles, short and long descriptions, images names, metadata and links. We write compelling Calls to Action that encourage site visitors to buy your products

Efficient checkout

Implementing the tools needed to provide an easy, secure and fast check out to increase the number of completed transactions, improving the chances for customers to return to your website

eCommerce SEO Agency Wellington

These are just a few of the eCommerce SEO Services we can deliver no matter where you are in the world! For more details on our services, contact us. Our team of eCommerce specialists defines strategies and solutions tailored to your business profile and needs to drive more traffic and sales to your online shop.

Contact us to start designing your improved eCommerce SEO strategy today!

Small Powerful Team

Having no big office or staff onsite keeps our overheads low, enabling us to pass the savings onto you.

Meet Janet on the left and Sandra on the right.

Massive Advantage

By utilizing qualified staff from around the world.

Super Quick

Your website can be fully renovated or built in a week.

Excellent Support

We're just a phone call or email away.

"Here's what TW Wines said about our work..."

TW Wines engaged with Openbox Marketing to totally rebuild our website, and what a great job these guys did, not only revamped the whole look but also made the site mobile friendly. They also introduced online product payment, which has made a huge difference to the amount of sales that come through the website. Sandra and the team were so easy to deal with, and nothing was ever a problem.

Paul Tietjen

Co-owner of TW Wines

Would you like to start a project with us?

Why Choose Us?

We have a few good reasons why you should …

For us, it’s all about adding value to your business or brand.  

We take our client work seriously, but not ourselves. 

Either Sandra or Janet will take your call or answer your email personally.  Then we’ll communicate with you directly throughout your project.

Your business is unique, and so are your website and SEO requiements. There is no one size fits all here!

Not many website designers are SEO specialists.  But we are!

We are not a big agency and we know you want to keep costs down.

Our accreditations from the eBusiness Institute in Australia include:

  • SEO Website Design & Content Marketing – CERTIFIED PRO
  • Conversion Optimisation & WordPress Website Design – CERTIFIED PRO
  • Digital Marketing & SEO Audit – CERTIFIED PRO
  • Website Data Analytics & Reporting – CERTIFIED 
  • Webmaster Management & Website Security – CERTIFIED

Here's our newest website projects

New Website Build - TW Wines

TW Wines

New Website Build - Roxburgh Cottages

Roxburgh Cottages

New Website Build - Freewalks NZ

Freewalks NZ

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