Local SEO
If you have a small or medium-sized business, our local SEO team can help you design, implement, and periodically review your local SEO strategy to attract and retain more customers.
Web Design
We specialise in crafting websites that elevate your customer’s overall user experience. Our designs adhere to industry best practices, ensuring a clean and uncluttered interface, optimising lead generation and conversion, and seamlessly translating into increased sales.
Local SEO
Unlock the power of Local SEO, a valuable tool that amplifies your online visibility, enabling potential customers to discover the products or services you offer effortlessly. Enhancing your business’s visibility maximises opportunities to effectively sell your products and services in the vast online marketplace.
White-label SEO
Unleash the untapped potential of your business through our white-label SEO services. Harness our expertise and effortless integration to deliver outstanding results to your clients while cultivating your brand as a revered industry leader in digital marketing.
Don't let SEO mistakes hinder your business's online success. Download our FREE guide today and unlock the strategies to optimise your visibility and avoid common pitfalls. Take charge and get your guide now!
What is Local SEO, and Why is it Important?
Statistics published in 2019 indicated that “46% of all searches on Google are seeking local information“. These searches enable Internet users to find the products or services they need in their area or close by. So if you have a small or medium bricks-and-mortar business that customers can reach within a 10 to 20 minutes drive, you need to define, implement and constantly improve your local SEO strategy to gain more customers.
Known also as “the Holy Grail of small and medium businesses’ top ranking in Google search results“, local SEO or “local Search Engine Optimisation” is a valuable tool that increases your business’ visibility with local users.
How Does Local SEO Work?
When users search on the Internet, including a local keyword or a local keyword phrasing, they obtain a local search ranking. The most popular search engine worldwide with a 74.54% market share, Google returns a list of sites that match the search. The ranking of these sites is done by using more than 200 factors. According to local SEO specialists, you can do many things to influence this ranking by working on your local SEO strategy, tactics, and techniques.
What Types of Businesses Need Local SEO?
All businesses that have brick-and-mortar locations that customers can visit in their local area, for example, doctors’ offices, bars, dentists, hair salons, grocery stores, etc.;
All professionals that travel to their customers’ locations, such as electricians, florists, locksmiths, plumbers, etc. – are known as “Service Area Businesses” (SAB).
What is a Google Business Listing (Google My Business), and How Can it Help Your Local Business Grow?
“Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.” (Google)
A Google My Business listing is seen as a vital part of local SEO and can appear in different places when a user performs a local search on the Internet.
When typing a brand or a business name and a location, Google Local Pack or Google Local Finder listing, for example, displays a map. The top 3 businesses matching the user’s search are displayed at the top of this map, meaning that these three businesses are more likely to close a sale than the businesses listed on the following positions of the map.
A survey released in 2021 has named Google My Business (or Google Business Profile) the number one local ranking factor, meaning it “has the most impact on where your business appears in results for local business searches“.
So if your business is not already listed on GMB, you should get on it right away, as this is how your business can rank higher in local search results.
Why Should You Care About Local SEO?
Research indicates that between 2018 and 2019, mobile searches for the terms “where to buy” + “near me” have increased by more than 200%. This increase represents a massive opportunity for you to grow your business. The more visible your business is through an efficient local SEO strategy, the more chances you increase your customer base.
Can I Develop an SEO Strategy For My Business?
In brief, the answer is “yes” IF local SEO and all that it entails is your area of expertise. Designing and implementing high-quality local SEO strategies requires a professional, experienced, and dedicated team investing time, knowledge, skills, and effort in doing it right, with visible results.
If local SEO and digital marketing are not your areas of expertise, we recommend asking a professional agency for help. An agency will create a partnership with you to design the best local SEO strategy and tools possible.
Our Local SEO Services Include:
Here are a few of the techniques we use to improve your local SEO:
Google My Business
We register your company in Google My Business listing. This listing is displayed when an Internet user seeks your company details or uses relevant local keywords for his search on Google.
Citations
We list your business also on other business resources such as general or local business directories. This way, your website will appear more often in search results, and your chances of gaining more customers increase.
On-page SEO
We deliver on-page and off-page SEO. On-page SEO refers to actions we conduct directly on your website to increase its online presence and visibility, whilst off-page SEO includes actions such as publishing guest posts on your website.
SEO Optimised Content
We create unique, valuable, informative, and engaging content for your website. High-quality, engaging, and interesting content establishes your business as a trustworthy provider in your local community and surrounding area. After all, you are not competing with multi-million dollar corporations but with local businesses just like yours, so your content needs to be adapted to your target audience.
Customer Reviews
We ask for reviews from your customers, and we use them as a successful tool for optimising your local SEO strategy.
SEO Optimised Website Design
We create a solid local SEO optimised, beautifully designed and mobile-friendly website for your business. Since your website is your online business card, it’s essential that it builds and not breaks your business.
More on Local SEO:
- we deliver customised solutions, and the success of the local SEO strategies we design and implement is quantifiable
- we use the experience and expertise gained over the years with the same commitment and excitement for each project
- we value the skills and commitment of a team of local SEO specialists
- we are constantly looking for ways to improve: we keep up with the latest technologies developments, trends, and innovation
Contact us to start working on your local SEO strategy today!
Locations We Cover
Auckland
Even in such a competitive place, we can still get an Auckland business to rank well.
Wellington
With our local SEO help, your Wellington business can out rank your competitors.
